Doe Deere fancies herself a unicorn queen and is the brilliant mind behind Lime Crime cosmetics. It's hard to miss her bright hair that she changes from purples to pinks, on a whim, as well as her unique take on the art of makeup. She is the beautiful face behind a growing brand that has changed the makeup industry. Her passion for cosmetics and all things pertaining to glitter, color and unicorns, and her strong stance on unapologetically being yourself, has skyrocketed her to success.
Doe was born in Russia where she lived until she was 17. She then moved to Ney York for 14 years before eventually making her way to Los Angeles. She has always been ambitious. She started her entrepreneurial journey when she was 13 years old, selling temporary tattoos to classmates and teens in her neighborhood. Once she set foot in the US she began to peruse a career as a musician. Doe credits her musical career with teaching her about business and especially marketing.
Following her heart, Doe eventually found herself dreaming of starting a cosmetics line. Since she was a little girl, Doe was always drawn to bright colors. Before her cosmetics company, Lime Crime, was created it was nearly impossible to find makeup that was outside of the "natural look" box. Doe thought there was too much beige gloss and brown eye shadow. She wanted to create the brightest makeup colors on the market, and she did.
Lime Crime was born out of necessity. As it turned out, there were many girls and women like Doe who wanted the same thing- bright, unapologetic makeup. Lime Crime customers take inspiration from the company's Instagram and pair neon bright eyeliners with bold lip colors. Some followers are even brave enough to sport the brightly colored hair that Doe herself is known for.
Doe believes in following her heart. She gives the same advice to any young entrepreneurs who are also ambitious and looking to start their own businesses. She believes that everyone has a unique skill or quality and that they should use them to create a life that is unique to them- one that meets all of their dreams.
She also believes that her company, Lime Crime, gives women the freedom to be themselves. Because of the company's supportive fan base, customers have a group of like-minded people to connect with. They can express themselves without fear of being judged.
Lime Crime is on a mission to empower women and to encourage them to express their inner-selves without feeling limited. The brand is all about trying new things, using lots of color and never being afraid of a little bit (or a lot) of glitter.