Of all of the hair care trends of the last few years, the one that has seemed to stick around is the cleansing conditioner. This product promises to clean and hydrate hair naturally, without the use of damaging chemicals like sulfates that dry hair out over time.

The most popular cleansing conditioner is WEN Hair Cleansing Conditioner. This product has achieved cult status thanks to its celebrity fans. The product was created by Chaz Dean, a celebrity hairstylist from Los Angeles.

WEN Cleansing Conditioner is unique because of its plant-based formula. While most shampoo and conditioner products are loaded with harsh sulfates and preservatives that damage hair, the Guthy-Renker marketed Cleansing Conditioner is a purely natural formula that gently cleans and moisturizes hair while preserve its natural oils that keep it healthy, soft and shiny.

When Emily McClure first saw the commercial for WEN Cleansing Conditioner, she decided it was worth a shot. For years, she had suffered from limp, lifeless hair. Once she began to realize that the culprit was likely the combination of harsh ingredients in her hair care products, she opted for a more natural approach to washing and conditioning her tresses.

Emily purchased a bottle of WEN Sweet Almond Mint Cleansing Conditioner from eBay and decided to apply it each day for a week. To track her hair’s progress, she kept a journal that can be found here.

The Results

From the very first application, the transformation of Emily’s hair was dramatic. Because WEN Cleansing Conditioner nourishes hair with a wide variety of plant-based nutrients, her hair immediately became softer, shinier and fuller. Each day, after she applied the product to her hair in the shower, her hair’s condition continued to improve. By the end of the week, Emily was convinced that WEN Cleansing Conditioner can transform even the dullest and limpest hair into gorgeous strands of shine and volume.