Fashion is one of the industries that could afford to be re-imagined regularly. Often times, there are celebrities that make it a point to present themselves in ways that are very attention grabbing. One example of this approach is Jennifer Lopez in a dress that has shown virtually everything. One thing that Jennifer has shown is that she is very comfortable in her skin. She wants others to be comfortable in their own skin and dress in ways that they want. Plus their are fashion designers and companies that are insistent on using their imagination to bring forth something new and daring.

Adam Goldenberg encourages imagination. As a matter of fact, he uses his imagination not only in fashion, but in retail as well. This is what helped him come up with a business model that has turned out to be very useful for his company. One thing that he has understood is that just because something is unique does not mean that it is going to sell. One thing that people are faced with when it comes to something that is different is fear. There are many different mentalities when it comes to fashion. Among the mentalities that people are faced with are the restrictive mentalities on Some people are not going to buy certain items because they are scared of what might happen if they wear it.

Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

Adam is aware of many things. Among the things he is aware of is the need for change in the fashion industry. However, Adam is also aware of the rate that the industry is changing. One thing he wants to do is be ahead of the change. However, it is important to avoid being so far ahead that it backfires.

With TechStyle brands like Fabletics, Adam Goldenberg is going to let the customers influence the changes in the market. This is the best way to make a lot of income and keep the company operating. This not only brings forth new and exciting clothes and accessories but also helps the customer feel validated in his style choices. It is also encouraging for one to see more of the style that he likes.

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