When women and men shop for fashion, they sometimes want to identify with the model wearing the clothes they are interested in. In other words, it helps some shoppers want to buy the clothing, when they recognize a famous face and body in them.


For example, Hailey Baldwin of the famous Baldwin brothers family is a commercial print model in her own right. According to InStyle.com, the BFF to the Jenner girls is fronting H&M’s Denim Days campaign.


The glam 20-year-old blonde model rocks the brand’s vintage-inspired jeans in styles that include the high-waist, straight-leg, an ankle-grazing crop and skinny jeans.


Hailey has tons of fans watching her every style movement and copying her look down to her favorite skinny dark-wash jeans with some rips.


Men have style icons, too, and the younger brother of the Hadid sisters is also making his way into model stardom. Anwar Hadid might only be 17, but he’s just clinched a major gig fronting Hugo Boss’ HUGO line. Anwar is the face of the campaign, whose beautiful lay-out shots were captured in the California desert by photographer Harley Weir.


Sisters Gigi and Bella Hadid have folks doing double takes in their fashion campaign for Moschino – Spring 2017. The girls wear “paper doll-like dresses” that pick up inspiration from the famous Jacqueline Susann 1966 novel, “Valley of the Dolls.”


Kendall Jenner of Kardashian fame is also picking up campaigns for 2017, most notably for La Perla’s Liberation Movement. The famous lingerie brand is featuring the model in pretty lingerie and suits. Kendall is photographed wearing the Autografo collection, which includes embroidered bras and panties inspired by calligraphy.


Many designers enjoy featuring celebrity models lately. Fans identify with them, even though some of these stars are not of standard model height or shape.