The 2017 Fashion Awards is set to kick off in style in December this year. Models, entrepreneurs, and actors are expected to attend the show. The lavish inaugural event of last year introduced new accolades onto the table. The award for positive change, categories for creative influencer and urban luxury is a new hype around this event and former gongs are cut to create a tighter edit in the evening.
The event will this year feature twelve categories out of which three will be announced before they’re presented on the big night alongside other prizes. The event which partners with Swarovski is to take place on 4th December. Apart from acting as a spectacular gala that honours incredible individuals, the Fashion Award will support the pledge of BFC in 2016 to raise $10 million within ten years to go towards the education of young people. The resounding success of the event last year is a clear indication that this is a target which is largely supported by the industry.
An interesting question which many have asked is where the event will take place. The event is scheduled to return to the Royal Albert Hall. This has been the landmark of fashion since 1989. During last year’s event, the setup was that of a huge red carpet and the glittering sun accompanied with 8000 Swarovski crystals that greeted the attendees at the entrance. Light streamed from the Italianate stacks of the most majestic concert hall in London. Once inside, the guests were welcomed by velvet sofas that were impeccably dusty pink which were placed round the tables that were intentionally littered with Swarovski sculptures, crimson roses, candles, and tulips. The set up was a demonstration of the unimpeachable taste of Massenet and this year will no doubt be as splendid as last year if not better!